Comments on: Effective Sales Letter Writing: 7 Tips To Make Killer Sales Letters http://businessleaps.com/2008/12/14/effective-sales-letter-writing-7-tips-to-make-killer-sales-letters/ taking business to the next level Thu, 22 Jan 2009 15:23:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John Rogers http://businessleaps.com/2008/12/14/effective-sales-letter-writing-7-tips-to-make-killer-sales-letters/comment-page-1/#comment-336 John Rogers Sun, 14 Dec 2008 19:15:20 +0000 http://businessleaps.com/?p=81#comment-336 The Letter should be Memorable, like American Express sales letter saying, “Quite frankly, the American Express® Card is not for everyone. And not everyone who applies for Card membership is approved,” this sales strategy proved extremely successful for American Express. Or the famous <em>Wall Street Journal</em> sales letter saying, “Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t” — from the Wall Street Journal’s sales letter. American Express is memorable because it’s not everyday you get a letter telling you might not qualify for this. Wall Street Journal’s approach was memorable because of a wonderful story and thought provoking questions. Hope this gives a good sample. Best Regards. The Letter should be Memorable, like American Express sales letter saying, “Quite frankly, the American Express® Card is not for everyone. And not everyone who applies for Card membership is approved,” this sales strategy proved extremely successful for American Express.

Or the famous Wall Street Journal sales letter saying, “Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t” — from the Wall Street Journal’s sales letter.

American Express is memorable because it’s not everyday you get a letter telling you might not qualify for this.

Wall Street Journal’s approach was memorable because of a wonderful story and thought provoking questions.

Hope this gives a good sample.
Best Regards.

]]> By: Entrepreneur http://businessleaps.com/2008/12/14/effective-sales-letter-writing-7-tips-to-make-killer-sales-letters/comment-page-1/#comment-335 Entrepreneur Sun, 14 Dec 2008 19:15:01 +0000 http://businessleaps.com/?p=81#comment-335 All very good points-but do you have actual lines that convey the message? Most people think they are expressing crediblity and catching someone’s attention, but … they are actually clueless. Any sample letters we can all learn from? All very good points-but do you have actual lines that convey the message? Most people think they are expressing crediblity and catching someone’s attention, but … they are actually clueless. Any sample letters we can all learn from?

]]> By: Jason Rakowski http://businessleaps.com/2008/12/14/effective-sales-letter-writing-7-tips-to-make-killer-sales-letters/comment-page-1/#comment-334 Jason Rakowski Sun, 14 Dec 2008 19:14:47 +0000 http://businessleaps.com/?p=81#comment-334 I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you. Jason Rakowski I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Jason Rakowski

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