Marketing Advice at 105 mph
Karen Post, a columnist at Fast Company, gives some advice about changing a new business venture. She offers a few tips and some well-worn clichés. The cheese advice includes “hire only specialists” and “stay connected and communicate honestly with your brand evangelists,” but in her defense she rescues herself with some bite-size advice, “Work from a Business Requirements Document (BRD) first.”
Promoting Affiliate Products
Derek Gehl, a frequent writer for Entrepreneur Magazine, points to focus as the success-factor when running an affiliate business. Here he attempts to answer a question a reader submitted, how do I write copy to attract visitors and buyers? His advice includes focus, focus, and yes of course, focus.
“Focus on your individual product pages, not on your main homepage, focus on one specific problem that each of those individual products solves, and focus your pay-per-click and search marketing efforts so that every ad and article you write addresses that one specific problem and takes visitors straight to the landing page for the product that solves that problem.”
Turning Browsers Into Buyers: How to improve conversion rates.
With only 3% of on-line customers buying, according to a survey by Shop.org, a division of the National Retail Federation, converting all traffic can boost profit tremendously. Dan Briody, does two case studies on how companies are improving conversion ratios.
Stamps.com, based on Broidy’s case study, found success by, explaining what they did, move the logo closer to viewers’ eyes, clarify the offer, make action calls clear, and find the perfect image.
While, Jigsaw Health saw success by keeping viewers on the page, thinking small (shorter headlines), simplifying the buying process, removing clutter, and creating urgency.
Keyword Sniping - Finding And Choosing Profitable Niches
Keyword sniping precludes an extremely focused effort on a single keyword, says Curt. Then goes on to give her readers some creative keyword exercises to find profitable keywords — to snip. Then an exercise to evaluate competition and advertisements, from her view, “most people really struggle to come up with new ideas for keywords.”
Measuring the Success of Your Blog
In a new column at Dosh Dosh, he gives a simple answer saying, success happens “when you meet or exceed the goals you have set for your blog.” But, his favorite measure of success is income — pure cash. In his mind, “Income by itself denotes ability” suggesting that it takes ability to build traffic and ability to convert that traffic.
Time for Reality
Darren Rowse, the creator of Problogger, gives his thoughts about the reality of earning an income through blogging. After a Wall Street Journal article revealed his earnings, Rowse tells the real story. Rowse looks at the work behind creating an extremely profitable blog, noting that a blog “takes a concerted long term effort,” a blog “takes luck,” and a blog “takes a lot of work.”
While Some Marketing Advice Flies off the Cliff
The Brilliant Way To Find A Niche Market! was a guest post on Carl Ocab by Franck Silvestre, but it wasn’t by any standards brilliant grammar or advice. His famous-Mr-Ed advice included, “Find a hungry market of people who are going whatever your promote” because apparently people who are going whatever your promote are called “desperate buyers.”
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While my goal is to get 1 million readers in 365 days or less, to prove that if you want a certain thing it is achievable, I did understand that I need a lot of ads so I found myself researching ways to make the blog pay for itself. Basically if I am running for traffic I could very well develop some kind of a niche at a certain point.